Picturesque Scenes as Srinagar Sees Second Snowfall of the Season

Picturesque Scenes as Srinagar Sees Second Snowfall of the Season

A Winter Wonderland Awakens: Exploring Kashmir’s Snowy Embrace Srinagar: The crisp aroma of pine needles hangs heavy in the air, swirling snowflakes paint a scene straight out of a fairytale, and a hushed silence blankets the landscape – except for the occasional crunch of boots on fresh powder. This is not a dreamy winter escape from a novel, but the magical reality of Srinagar, Kashmir, after its second snowfall this winter. For the past 48 hours, a wintry enchantment has swept across the valley, with higher reaches experiencing a bountiful…

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Move Over, Matterhorn! Surpasses Switzerland, Kashmir Claims the Crown as Top Googled Travel Gem in 2023

Move Over, Matterhorn! Surpasses Switzerland, Kashmir Claims the Crown as Top Googled Travel Gem in 2023

Kashmir Soars Above the Alps: Google Search Data Reveals Valley’s Rise as a Global Travel Dream By: Javid Amin Move over, Matterhorn, there’s a new peak shimmering on the horizon of global wanderlust. In a stunning shift, Kashmir, the valley cradled in the majestic embrace of the Himalayas, has surged to become the most Googled travel destination of 2023, dethroning the iconic Swiss Alps. This isn’t just a statistic; it’s a seismic tremor in the travel landscape, a testament to the captivating allure of a land where snow-kissed peaks whisper…

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Ladakh to Promote Hanle’s Pristine Skies for Astronomical Research and Tourism

Ladakh to Promote Hanle's Pristine Skies for Astronomical Research and Tourism

Unlocking the Wonders of the Cosmos: Hanle Dark Sky Reserve Beckons Astronomers In the vast, high-altitude expanse of Ladakh, where the sky seems to stretch into infinity, a unique destination has emerged, poised to capture the fascination of astronomers worldwide. The Hanle Dark Sky Reserve, nestled in the Changthang region of Ladakh, has been granted a new lease of life with the recent approval from the Union Ministry of Home, allowing overnight stays for foreign tourists. This decision is set to open the floodgates to international visitors eager to explore…

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​Yatra restrictions hit Kashmir Tourism; TAAK stopped promoting Kashmir outside J&K

​Yatra restrictions hit Kashmir Tourism; TAAK stopped promoting Kashmir outside J&K

​Travel Agents Association of Kashmir (TAAK) has taken strong note of the harassment and problems being faced by the locals, leisure, adventure, and tourists in view of the security arrangements for the Amarnath Yatra. In a statement to news agency Kashmir News Trust, TAAK President Farooq Ahmed Kuthoo said many tourists have got stuck on highways due to severe restrictions on the movement of non-yatri tourists. Not only have such restrictions put the general tourists to a lot of inconveniences but the travel agents outside JK have stopped promoting Kashmir…

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Heritage Festival organised at Ramnagar Fort to promote tourism

Heritage Festival organised at Ramnagar Fort to promote tourism

Continuing the Celebration of ‘Azadi Ka Amrut Mahotsav’ Directorate of Tourism, Jammu was organized Jammu Heritage Festival at Ramnagar Fort on May 5, 2022 in collaboration with District Administration, Udhampur and Archaeological Survey of India. This was the second program in the series of Heritage Festival as the first was conducted at Bhimgarh Fort, Reasi. While addressing the media Vivekanand Rai, Director of Tourism, Jammu explained that the sole purpose of organizing these events is to promote Heritage Tourism in Jammu. Ramnagar is not only popular for Ramangar Fort but…

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To beat the heat, Kashmir Valley emerging first choice of tourists coming from the rest of the India

To beat the heat, Kashmir Valley emerging first choice of tourists coming from the rest of the India

Kashmir Valley is the first choice of tourists coming from the rest of the country to beat the heat. Thousands of tourists flock to the Kashmir Valley every single day. The main reason is the weather. The temperatures across North India have crossed 46 degrees while the temperature in Kashmir is hovering around 20 degrees, one of the reasons behind the increase in tourist arrivals. The whole of India is facing heatwave conditions, where temperatures are touching 50 degrees, and this has pushed the tourism industry further in the valley.…

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Badamwari: Almond flower bloom a visual treat this spring season

Badamwari: Almond flower bloom a visual treat this spring season

After a hiatus of more than 2 years, owing to COVID19 which had brought life to a standstill, thousands of holidaymakers are now looking forward to spending vacations in the scenic locales of Kashmir. While nature enthusiasts and picnickers are keen on visiting health resorts across Kashmir, the Valley is waiting to welcome nature lovers with open arms, with a riot of color across the Badamwari in old Srinagar. Badamwari, a historic park also known as Warris Shah Bagh, was revived by J&K Bank in 2008 and last year the…

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Kashmir Calling: Nationwide promotional campaign started by J&K Tourism Department

Kashmir Calling: Nationwide promotional campaign started by J&K Tourism Department

The J&K Tourism Department has started its promotional campaign among the various tourism markets across the country. In this connection, the Department has been participating in the three days Travel and Tourism Fair at Bangalore and India Travel Mart at Ahmedabad beginning today. Joint Director, Tourism, Jammu, Natasha Kalsotra and CEO, Gulmarg Development Authority, Ghulam Jeelani Zargar are attending the Tour & Travel Fair at Bangalore whiles as CEO, Rajouri Development Authority, VivekPuri, and Deputy Director, Tourism, Kashmir, AhsanulHaq are representing the Department at the India Travel Mart at Ahmedabad,…

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Latest surge in Covid-19 cases giving big blow to Kashmir tourism industry

Latest surge in Covid-19 cases giving big blow to Kashmir tourism industry

Just when the tourism season in Kashmir was picking up, the surge in Covid-19 cases has again hit the tourism sector. Tourists are cancelling their bookings. Just when the tourism season in Kashmir was picking up, the surge in Covid-19 cases has again hit the tourism sector. Tourists are cancelling their bookings. Kashmir Hotels and Restaurant Owners Federation (KHAROF) president Abdul Wahid Malik told this daily hotel occupancy has declined. He said tourists are cancelling bookings and they were receiving scores of calls in this regard. According to Wahid, there…

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‘Come, Visit Kashmir’: LG Manoj Sinha plays down fear after recent killing in J&K

‘Come, Visit Kashmir’: LG Manoj Sinha plays down fear after recent killing in J&K

Our TV show, Jammu and Kashmir LG Manoj Sinha played down the sense of fear among people following a series of targeted killings of migrants. He said, “I am assuring the nation that you come here. You are welcome here. Your security is our responsibility.” Jammu and Kashmir Lieutenant Governor Manoj Sinha has played down the sense of fear among people from other states staying in the Union Territory of Jammu and Kashmir following a series of targeted killings of migrant workers. Responding to a question on the prevailing security…

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