Gold Flake, an ITC cigarette brand, is using pictures of Kashmir’s locales and Shikaras in famed Dal Lake on its cigarette packets to boost sales. The move has fumed stakeholders here who seek action against the company. The new packing of Gold Flake is being marketed with theme “My Kashmir My Paradise” showing Shikara in Dal lake and pictures of Tulip garden on the outer covering. The move by the company has left stakeholders here fuming who demand legal action against the makers of the cigarette brand for abusing Kashmir…
Read MoreGold Flake abuses name Kashmir to promote tobacco use
