MNCs to Wholesalers: Meet sales targets or lose distribution rights

In a bizarre move, some national and multinational companies are threatening their Kashmir based wholesalers of snatching them of distribution rights of their products for failing to meet their yearly sales targets. Kashmir, which is primarily a consumer economy, has witnessed this year little economic activity and the tourism was completely off due to five-month long unrest. Wholesalers here say these MNC providing various product lines such as FMCGs, pharmaceutical, garments and other products despite knowing the situation which was not suitable for meeting the targets are pressurizing to force…

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