Record-Breaking Year: Kashmir Welcomes 16% More International Visitors

Record-Breaking Year: Kashmir Welcomes 16% More International Visitors

Discover the Valley That Captivates the World By: Javid Amin Srinagar, Jan 24 – A land where snow-draped mountains kiss azure skies, where shimmering lakes reflect serene landscapes, and where every corner whispers tales of cultural richness — Kashmir is no longer just a dream destination for domestic travellers but a rising star on the global tourism map. Recent statistics reveal that the Kashmir Valley has become an unmissable bucket-list destination for travellers worldwide. With 43,654 international tourists visiting the valley in 2024 (a record-breaking 16% increase from the previous…

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Beyond the Rustic Charm: Navigating the Societal and Entrepreneurial Labyrinth of Homestays in Kashmir

Beyond the Rustic Charm: Navigating the Societal and Entrepreneurial Labyrinth of Homestays in Kashmir

From Hype to Horizon: Rethinking the Entrepreneurial Landscape By: Javid Amin The enchanting tapestry of Kashmir, woven with emerald valleys, shimmering lakes, and snow-capped peaks, has long captivated travelers seeking respite and adventure. In recent years, a distinct thread has been woven into this tapestry: the phenomenon of homestays. However, beneath the rustic charm and whispered tales of cultural exchange lies a complex narrative, one intricately bound with societal dynamics and the pragmatic realities of a burgeoning entrepreneurial landscape. This exploration delves into this narrative, urging stakeholders to move beyond…

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