GoI Launches Multi-Pronged Campaign to Revive Kashmir Tourism After April Tragedy

GoI Launches Multi-Pronged Campaign to Revive Kashmir Tourism After April Tragedy

Tourism Revival Strategy Includes Security Upgrades, Discounted Packages, and Cultural Outreach By: Javid Amin | 13 September 2025 A Valley in Shock, A Nation Responds On April 22, 2025, Pahalgam—a serene town known for its meadows and the starting point of the Amarnath Yatra—was struck by tragedy. A terror attack claimed the lives of 26 civilians, sending ripples of grief across the Valley and shaking the foundations of its most vital lifeline: tourism. For weeks after, hotels sat half-empty, shikaras glided on Dal Lake without passengers, and local guides waited…

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Kashmir’s Tourism Crisis: A Devastating Blow to the Region’s Economy

Kashmir's Tourism Crisis: A Devastating Blow to the Region's Economy

The Pahalgam Terror Attack: A Catalyst for Economic Turmoil in Kashmir A Tragedy That Shook the Valley The brutal terror attack in Pahalgam on April 22, 2025, which claimed 26 innocent lives, has triggered not only a humanitarian crisis but also an economic earthquake across Kashmir’s tourism-dependent economy. Once hailed as “Paradise on Earth,” the valley is now grappling with mass cancellations, job losses, and economic instability on an unprecedented scale. Collapse of the Tourism Sector Tourism, which contributes 7 to 8 percent of Jammu & Kashmir’s Gross State Domestic…

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Kashmir: A new destination for couples seeking a romantic and unforgettable wedding

Kashmir: A new destination for couples seeking a romantic and unforgettable wedding

Kashmir: A new wedding destination for couples who want something special By: Travel Desk The Department of Tourism in Kashmir recently orchestrated a pivotal meeting that brought together an array of stakeholders, including wedding planners, corporate leaders, and representatives from the wellness sector. This strategic gathering aimed to foster discussions and formulate comprehensive strategies with the goal of establishing an ecosystem in Kashmir conducive to attracting destination weddings and corporate events. Kashmir, often referred to as “Paradise on Earth,” boasts breathtaking natural beauty, including lush valleys, serene lakes, and majestic…

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