‘Kashmir is Calling’: Dal Lake to Pahalgam Road Show Sends a Powerful Message of Peace & Welcome

“Kashmir is Calling”: Road Show Sparks Tourism Revival & Spreads Peace Message

‘Welcome to Paradise’: Kashmir’s Road Show Brings Hope for Tourism Resurgence   Srinagar 18 May 2025: Kashmir witnessed a historic road show as nearly 300 vehicles embarked on a journey from Dal Lake to Pahalgam, carrying banners that read “Welcome to Paradise”. This initiative, led by the tourism community, was a heartfelt response to the April 22 Pahalgam terror attack, which left 26 tourists dead and severely impacted the region’s tourism industry. A Rally of Resilience & Unity The attack had sent shockwaves through Kashmir’s tourism sector, leading to mass…

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