Tourism Revival Strategy Includes Security Upgrades, Discounted Packages, and Cultural Outreach By: Javid Amin | 13 September 2025 A Valley in Shock, A Nation Responds On April 22, 2025, Pahalgam—a serene town known for its meadows and the starting point of the Amarnath Yatra—was struck by tragedy. A terror attack claimed the lives of 26 civilians, sending ripples of grief across the Valley and shaking the foundations of its most vital lifeline: tourism. For weeks after, hotels sat half-empty, shikaras glided on Dal Lake without passengers, and local guides waited…
Read MoreGoI Launches Multi-Pronged Campaign to Revive Kashmir Tourism After April Tragedy
