A two-day winter carnival in Pahalgam generates new hope within the industry

A two-day winter carnival to revive the tourism sector, hit by the COVID-19 pandemic, began at the famous resort of Pahalgam in Jammu and Kashmir on Saturday, an official spokesman said.The popular tourist spot reverberated with colorful activities, including cultural programs, display of art and craft, live painting, and calligraphy both by amateurs and professionals, as the carnival organized by the Directorate of Tourism, Kashmir, began at the resort in south Kashmir’s Anantnag district, he said. The festival was inaugurated by Director Tourism, Kashmir, G N Itoo. Traditional music performances…

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Sidharth Malhotra shoots for Aiyaary in Gulmarg, Pahalgam

After staying away from picturesque Valley following the unrest in 2016, Bollywood has returned to Kashmir with Hindi movie star Sidharth Malhotra having shot in beautiful locales of Gulmarg and Pahalgam recently for his upcoming movie ‘Aiyaary’. The resumption of Bollywood shooting has been termed a welcome move by the tourism players in Kashmir, who have been facing the brunt of negative publicity by some sections of national media. Last year, as per tourism officials, various film projects which were scheduled to be shot in Kashmir were cancelled due to…

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Fresh snow drapes Gulmarg, Pahalgam

Fresh snowfall was recorded in the higher reaches of Kashmir while the plains received rains, even as the mercury stayed above the freezing point at most places in the Valley. According to an official of the Met Department, fresh snowfall was recorded in the higher reaches of the Valley, including Gulmarg, Pahalgam and Kupwara. The famous ski-resort of Gulmarg recorded 5 cm of snow while 4 cm of fresh snow was registered in the tourist resort of Pahalgam and 1.5 cm in Kupwara in north Kashmir. The official said there…

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Pahalgam, Patnitop to be Smart Tourist Destinations: Mufti

With an objective to give travel industry a complete image makeover, Chief Minister, Mufti Mohammad Sayeed, Friday emphasized upon exploring how smartness can improve competitiveness in the context of state’s tourism destinations. To begin with, he desired that Tourism Department conceive a plan for ‘Smart Tourist Destination’ for Pahalgam and Patnitop resorts. “Small is beautiful. Time has come for our tourist destinations to offer smart solutions in leisure, transport, hospitality and businesses for comfort of our visitors,” he stated. The Chief Minister made these observations while interacting with business heads…

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