Revising Tourism Marketing Targets

M.Ashraf The 64th Convention of the Travel agents Association of India has just concluded in Srinagar. The Convention was attended by over 600 delegates from all over the country. The Convention was held in Srinagar after 31 years. A large number of delegates came from South India including Kerala, known as “God’s Own Country”. The delegates including some top doyens of Travel, Hospitality, Airline and Travel media such as Aditya Gosh, CEO, Indigo Airlines; Nukul Anand, CEO, ITC Hotels; Kapil Kak, CEO, CAPA; Yossi Fatael, Vice-President UFTAA; Rodeney D’Cruz, Assistant…

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Kashmir is the safest place, say women travelers

From joy rides on snow scooters to shopping in a floating market in the scenic Dal Lake, Kashmir has it all to make it ‘the safest place and a shopping paradise’, according to a group of women travelers from Hyderabad, who are out on an expedition to Jammu and Kashmir. Keeping aside the insecurities arising after continuous violence in the state, the women travelers visited Srinagar, including Gulmarg and Pahalgam. “I have been here and knew all the media stories on Kashmir are overplayed which creates fear among travelers,” Rashida…

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