As power looms pose a threat to the pashmina shawl industry in the Valley, a French and Kashmiri entrepreneur are together trying to revive the industry and give it a new identity. For the first time in 500 years since the shawl industry was commercialised by the Muslim rulers of the Valley, an attempt has been made to create a global brand to sustain not only the shawl artisans but also give a new lease of life to the sector which is on the verge of collapse due to the…
Read MoreKashmiri gives new identity to pashmina in world market
