Global Travel Leaders Eye Kashmir’s Comeback in 2025 and Beyond A Valley of Promise Amid Adversity Kashmir, often referred to as “Paradise on Earth”, is once again in the spotlight — not for its political troubles or the tragic attack in Pahalgam on April 22, but for a strong signal of revival and resilience. Julia Simpson, President & CEO of the World Travel & Tourism Council (WTTC), has voiced strong optimism for the return of tourism in Kashmir. Despite the headwinds caused by recent events, Simpson remains bullish about the…
Read MoreKashmir Tourism Set to Soar Again: WTTC CEO Backs Revival With Confidence
