The Growing Wave of Influencers in the Kashmir Valley By: Javid Amin Over the past few years, social media has turned from a platform for connection into a bustling marketplace where influencers—ordinary individuals with a knack for creating content—exert immense sway over their followers. This global trend has swept into the picturesque Kashmir Valley as well. Once known for its natural beauty and serene landscapes, the region now boasts a new crop of “social media influencers” who are making waves—albeit not always for the right reasons. In Kashmir, influencers now…
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