From Kashmir to Canada: Jamawar Sarees | Heritage Fashion | Kashmir Store & Kashmir Bazar
By: Javid Amin | 11 Sep 2025
When Kashmir Meets Global Glamour
Fashion often travels faster than people. It has the power to carry a story, a culture, and a legacy across continents. Recently, when Bollywood actress Janhvi Kapoor graced an international stage wearing a hand-embroidered Jamawar saree, the world wasn’t just admiring her style—it was celebrating Kashmir’s centuries-old artistry.
This moment became more than a fashion statement. It was a cultural bridge between Kashmir and the world—a reminder that what artisans in Srinagar, Anantnag, or Baramulla create with needles and threads can captivate audiences in New York, Toronto, or London.
At Kashmir Store and Kashmir Bazar, we believe in carrying this heritage forward. Our mission is to connect travelers, admirers, and shoppers with authentic Kashmiri handicrafts, so every home and every wardrobe around the globe can carry a piece of Kashmir’s soul.
The Look That Travelled the World
Janhvi Kapoor’s Jamawar look was a careful blend of tradition and reinvention:
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The Saree: A pure resham saree in warm autumn tones, hand-embroidered with intricate floral motifs, inspired by Kashmiri Jamawar artistry.
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The Jacket: A vintage men’s Jamawar jacket from the 1980s, upcycled and richly detailed, showing how heritage textiles can be reinvented for new generations.
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The Shawl: Draped with an antique Jamawar shawl from Rhea Kapoor’s personal collection, tasselled with silk threads, echoing Kashmir’s textile finesse.
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The Jewelry: Silver earrings inspired by the Kashmiri dejhur—a traditional bridal ornament—reimagined into a sleek, modern silhouette.
The look was not just an outfit; it was wearable history. Each element carried whispers of Kashmir’s past, its weavers, its valleys, and its artistry.
And this is where the story of travel meets fashion—when you buy, wear, or gift a Kashmiri shawl, carpet, or saree, you’re not just carrying fabric, but a piece of living heritage.
The Jamawar Legacy: Woven Threads of Time
What is Jamawar?
The word “Jamawar” comes from Jama (robe) and War (yard). Historically, Jamawar shawls and fabrics were prized possessions of emperors, queens, and aristocrats.
Each piece could take months or even years to complete, as artisans painstakingly embroidered detailed floral and paisley motifs using silk, wool, or pashmina threads.
Why is it so valuable?
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Handcrafted Artistry: Every Jamawar is unique—like a painting on fabric.
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Time-Intensive Craft: Some authentic Jamawar pieces take a year or more to finish.
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Cultural Symbolism: Designs often carry themes of nature, poetry, and spirituality, deeply rooted in Kashmiri life.
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Global Appeal: From Mughal courts to Paris fashion runways, Jamawar has always found admirers across cultures.
👉 Explore our curated Jamawar Saree Collection at Kashmir Store
From Srinagar to Canada: A Global Fashion Statement
Janhvi’s look proved something we’ve always known: Kashmiri textiles are timeless, borderless, and priceless.
In Toronto, the saree looked as natural and glamorous as it would in Srinagar. That is the power of authenticity—it adapts, transcends, and shines anywhere in the world.
This moment sparked conversations:
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Why don’t more people own authentic Kashmiri sarees?
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How do you tell the difference between a real Jamawar and a fake one?
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Can Kashmiri artisans compete with machine-made imitations flooding the market?
The answer lies in awareness, appreciation, and access. And that’s where platforms like Kashmir Bazar step in—bridging artisans and admirers.
Shopping Kashmir: Bringing Heritage Home
If you’re inspired by Janhvi’s look—or simply want to carry a piece of Kashmir in your home—here’s what you can explore online:
1. Kashmiri Sarees & Shawls
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Jamawar Sarees
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Pashmina Shawls
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Kani Weaves
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Sozni-embroidered drapes
👉 Browse at KashmirStore.in Saree Collection
2. Handmade Kashmiri Carpets
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Silk carpets with Persian motifs
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Woollen rugs with centuries-old patterns
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Durable, heirloom-quality weaving
👉 Shop at KashmirBazar.in Carpets Section
3. Papier-Mâché & Woodcraft
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Hand-painted décor
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Walnut wood furniture and trays
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Jewelry boxes with floral detailing
4. Kashmiri Dry Fruits & Saffron
Because Kashmir is not just about what you wear—but also what you savor.
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Kashmiri walnuts, almonds, and dried figs
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World-famous Pampore saffron
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Organic honey from Himalayan valleys
Travel Kashmir: Wear, See, Experience
Buying Kashmiri handicrafts online is just the beginning. To truly feel the essence, you need to travel to Kashmir—where the artistry is born.
Imagine this:
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Walking through Srinagar’s old bazaars, watching artisans weave shawls in dimly lit workshops.
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Sipping Kahwa tea as you sit in a houseboat on Dal Lake, draped in a Pashmina.
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Visiting Pampore saffron fields during harvest, the purple flowers glowing against autumn skies.
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Exploring Gulmarg’s snow while wrapped in a Kani shawl that keeps you warm yet weightless.
👉 Plan your travel with our partner guides at KashmirStore.in/Travel
Why Buy Authentic Kashmiri Crafts?
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Preserve Heritage: Every purchase supports centuries-old skills.
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Empower Artisans: Buying direct ensures fair wages for families.
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Own a Legacy: Unlike fast fashion, these pieces are heirlooms.
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Sustainable Luxury: Handcrafted, eco-friendly, and timeless.
When you buy from Kashmir Store or Kashmir Bazar, you are not just shopping—you’re keeping heritage alive.
Campaign Idea: “Wear Kashmir, Share Kashmir”
We invite travelers, influencers, and shoppers across the world to join our campaign:
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Wear Kashmir: Buy an authentic Kashmiri saree, shawl, or carpet.
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Share Kashmir: Post your look or décor on social media with #KashmirStore or #KashmirBazar.
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Travel Kashmir: Visit the valley, meet artisans, and bring stories home.
Bottom-Line: Kashmir in Every Thread
From Bollywood red carpets to Canadian fashion ramps, Kashmir’s Jamawar has proven it belongs everywhere. But beyond the glamour lies a deeper truth: these crafts are fragile, endangered, and in need of global recognition.
At Kashmir Store and Kashmir Bazar, we are proud to be part of this journey—bringing you closer to the valley’s soul, stories, and stitches.
👉 Start your journey today:
Because when you wear Kashmir, you don’t just wear fabric—you wear history, culture, and love woven into every thread.
