Security & Recovery: How J&K Plans to Revive Tourism After Pahalgam Attack
Srinagar 23 May 2025: The Pahalgam terror attack has had devastating consequences for the local economy, with thousands of people losing their livelihoods due to the sharp decline in tourism. The once-bustling resort town now wears a deserted look, as tourists have canceled trips, leaving hotel staff, pony operators, cab drivers, and shopkeepers struggling to make ends meet.
Impact on Local Businesses
The economic fallout of the attack has been severe, affecting multiple sectors that rely on tourist footfall:
1. Hotels & Guesthouses
- Many accommodations are empty, leading to staff layoffs and financial losses.
- Several hotels and lodges that were fully booked before the attack are now struggling to attract guests.
- Some hoteliers fear permanent closures if the situation does not improve soon.
2. Pony Operators
- Pony rides, a major attraction in Pahalgam, have come to a halt due to the lack of tourists.
- Pony owners, who depend on daily earnings, are struggling to feed their animals.
- Many have moved to other towns in search of alternative work.
3. Cab Drivers & Transport Services
- The drop in tourist arrivals has led to a drastic reduction in transport demand.
- Taxi drivers who once ferried hundreds of tourists daily now wait for hours without passengers.
- Some drivers have switched to other jobs, while others face financial hardships.
4. Shopkeepers & Vendors
- Local businesses that rely on tourist spending are facing severe financial distress.
- Handicraft sellers, souvenir shops, and food vendors have seen sales plummet.
- Many shopkeepers have closed temporarily, hoping for a revival in tourism.
Community Response & Hope for Recovery
Despite the economic downturn, locals remain hopeful that tourism will bounce back. Many are pinning their hopes on the upcoming Amarnath Yatra, which could help revive tourism and bring economic relief.
1. The Role of Amarnath Yatra
- The annual pilgrimage attracts thousands of devotees, providing a boost to local businesses.
- Many believe that strong security measures will restore confidence among travelers.
- Locals are preparing to welcome pilgrims, hoping to recover lost earnings.
2. Community Initiatives
- Business owners are offering discounts to encourage visitors.
- Locals are promoting Kashmir’s hospitality through social media campaigns.
- Tourism stakeholders are urging the government to launch promotional efforts.
Government Response & Recovery Strategies
The Jammu and Kashmir administration is working on several initiatives to help revive the tourism sector and support affected communities.
1. Security Enhancements
- Increased patrolling and surveillance to reassure visitors.
- Deployment of additional security forces in tourist areas.
- Strengthening intelligence networks to prevent future incidents.
2. Tourism Promotion Campaigns
- Efforts to restore traveler confidence through advertising and outreach programs.
- Collaboration with travel agencies to offer special packages.
- Encouraging domestic tourism to compensate for international visitor losses.
3. Financial Assistance
- Relief measures for business owners and workers impacted by the downturn.
- Soft loans and subsidies for affected businesses.
- Compensation packages for families who lost their livelihoods.
4. Infrastructure Development
- Plans to upgrade tourist facilities and improve accessibility.
- Investment in better roads, transport services, and accommodations.
- Expansion of eco-tourism projects to diversify Kashmir’s tourism offerings.
Bottom-Line
The Pahalgam attack has shaken the tourism industry, but locals remain resilient. With government intervention, security improvements, and promotional efforts, there is hope for recovery. The Amarnath Yatra could be a turning point, helping restore confidence and revive the economy.
