Government has decided to use social media to attract the Amarnath Yatra pilgrims to the potential tourist destinations and prolong their stay in the state.
Deputy Chief Minister Dr. Nirmal Singh, while reviewing the arrangements for the annual yatra here today, asked the tourism department to reach out to the pilgrims through social media to invite them to the places of attraction both in Kashmir and Jammu division.
“The govt should keep record of pilgrims including their phone numbers at the time of registration, many also get short period SIM cards from here.
The department can easily invite them by showcasing places of attraction both in Kashmir and Jammu for the benefit of local traders” he said and also suggested to launch an App having full information about the Yatra procedure and other places of attraction in the state.
