Tourism sector on the brink of disaster

Kashmir needs no introduction as a tourism destination and its rich history is known the world over. Over the years, huge investment from the government as well as the public has played a vital role in making it a world famous tourism destination. Although it has got everything to qualify as a world-class tourism destination the prevailing political scenario and the wrong economic policies of the government, step-motherly treatment of government of India towards Kashmir and negative media publicity has turned this industry and the people associated with it on…

Read More

J&K tourism may advertise in upcoming IPL

In a move to attract visitors back to Kashmir, J&K tourism department is mulling to advertise state’s tourism destinations during the telecast of upcoming IPL 2019 from various sports channels. According to an official spokesperson, Advisor to Governor Khurshid Ahmed Ganai on Wednesday directed the tourism department to submit a proposal for showing small duration advertisements on the state tourism destinations and potentials on the sports channels during IPL 2019 matches. He was chairing a meeting of the department to review the functioning of tourism department and its preparedness for…

Read More

Zero crimes against tourists in Jammu & Kashmir: GoI report

Exposing the negative propaganda against Jammu & Kashmir, a report by the Government of India has confirmed that there has not been a single crime reported against tourists in the state in past two years. This is despite the presence of separatist militancy in Kashmir that has only increased in the past two years.According to a report by ministry of home affairs (MHA), there has not been a single incident of crime against foreign tourists, including females, in Jammu and Kashmir while 284 such incidents have been reported during the…

Read More

Anti-Social elements have started Kashmir Tourism boycott campaign: KCCI

Valley’s travel and trade bodies have accused some anti-social elements in India for damaging Kashmir tourism by launching ‘Kashmir boycott campaign’.In a joint press conference, the representatives from travel and hospitality sector urged Government of India and other state governments to expose and punish these ‘anti-social and communal elements’ who are running boycott campaigns asking travelers not to visit Kashmir. Senior Vice President of Kashmir Chamber of Commerce and Industry (KCCI) Nasir Hameed Khan said they will be visiting different states to counter the ‘boycott Kashmir campaign’ launched by certain…

Read More

‘Tourists are our Guests’ Kashmir hotels open doors to stranded tourists

Amid heightened cross-border tension, which led to the closure of the Srinagar airport for civilian flights on Wednesday, hotels in the Kashmir valley have opened their doors to the stranded tourists, offering them free accommodation. Several hoteliers and travel agents came to the rescue of the tourists as the Srinagar-Jammu national highway too remained mostly shut during the past few weeks. “As tourists got stranded on Wednesday, we (Radisson group) offered free accommodation to them. We want to tell the tourists that they are our guests and we will make…

Read More

Why J&K Tourism lags far behind Kerala and Gujarat?

In 2017, a record 10 million foreign tourists visited India. As many as 103 million domestic tourists visited the picnic spots and health resorts within India, the same year. The hospitality sector contributes 6.88 percent to India’s GDP and is estimated to earn 27 billion dollars, the next year. It was the Incredible India campaign launched by Government of India in 2002 that helped India pitch itself as a high-end destination. In fiscal 2017-198, Ministry of Tourism spent Rs 300 crore to promote the campaign on various media. Central Tourism…

Read More

Revising Tourism Marketing Targets

M.Ashraf The 64th Convention of the Travel agents Association of India has just concluded in Srinagar. The Convention was attended by over 600 delegates from all over the country. The Convention was held in Srinagar after 31 years. A large number of delegates came from South India including Kerala, known as “God’s Own Country”. The delegates including some top doyens of Travel, Hospitality, Airline and Travel media such as Aditya Gosh, CEO, Indigo Airlines; Nukul Anand, CEO, ITC Hotels; Kapil Kak, CEO, CAPA; Yossi Fatael, Vice-President UFTAA; Rodeney D’Cruz, Assistant…

Read More

Tourist sector gets a jolt due to sudden spike in violence

A sudden spike in the level of violence in Kashmir on Sunday has cast a shadow on the tourism industry, which was hoping for increased footfall of holidaymakers. As the region witnessed a sudden bout of protests and a record high death toll on Sunday, it has caused scare among tourists who came face to face with the turbulent situation. Several tourists, who had planned to holiday for several days, cancelled their stay in the region and rushed home. The deterioration of the law and order situation after Sunday’s multiple…

Read More

TAAI dwells on high Airfares, Tourist Security

Delegates address impediments to tourism sector Even as the ongoing Travel Agents Association of India (TAAI) convention has brought fresh ideas and insights to the local stakeholders, the delegates also took up contentious issues facing the Valley’s tourism sector. Besides its routine business, the convention, which is being held here after a gap of three decades, also talked of measures to address the stumbling blocks to the growth of local tourism, especially security concerns of tourists and soaring airfares in the peak season. Universal Federation of Travel Agents Association (UFTAA)…

Read More

Undo negative perception about Kashmir: Tassaduq Mufti

The negative impression about Jammu and Kashmir needs to be changed so that tourism regains its old glory in the state, Tourism Minister Mufti Tassaduq Hussain said on Tuesday. Addressing the media after inaugurating the 64th convention of Travel Agents Association of India (TAAI), the Minister said tourism had to grow in Kashmir simultaneously with an awareness on environment and ecology. “We have been polluting our rivers and lakes. This trend has to be reversed immediately so that environmental awareness keeps pace with the development of the tourist industry in…

Read More