The new OLX India ad filmed in Kashmir is projecting much more the famed beauty of Valley previously exploited in many “Incredible India” ads and films. Apart from showing the usual stereotypes of Kashmir and Kashmiris as projected in many previous ads and films — bearded, skull capped, Pheran-clad Kashmiri — the new ad appears to normalise the relationship between the military and the Kashmiri natives who are shown as good old “friends” helping each other in tough times. In the past, many Bollywood films have used Kashmir as a backdrop to…
Read MoreWhy Kashmir hates the new OLX ad
