“We are not how the media portrays us” is an expression common in the Valley. Kashmir’s tourism sector doesn’t just struggle in front of a disruptive militancy, there are primetime debates to counter. Chinar leaves are falling in Srinagar after long summer days, anticipation and peace. Yet the Valley’s natural and historical sites, its houseboats and shikaras, its tourism sector altogether have been missing the people they’re meant for: tourists. “Let me explain it this way, even if we offer hotel rooms for free, people won’t come,” says Wahid Malik,…
Read MoreTourism body blame media for negative publicity as tourism industry continues to suffer
