OLX’s Kashmir advt runs short on logic, reason and reality

Who travels now to make calls? When almost all of the estimated 600,000 army personnel stationed in J&K are provided with mobile communication facilities to be in constant touch with their kin, an advertisement by an online portal shows an Army man travelling all alone into a Kashmiri village to use a local youth’s phone to call his family. A recent advertisement film by OLX, a buy and sell website, titled ‘Keemat Bhi, Kuch Keemti Bhi’ projects an unrealistic and expired logic to try to get their message across. Designed and conceptualized by…

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