Negative publicity kept visitors away from Kashmir, Ladakh got tourism windfall

As Kashmir tourism fails to recuperate after being hit by unrest in 2016, Ladakh has recorded an increased footfall of foreign as well as domestic tourists. Although the turbulence in the Kashmir valley cast a shadow over the tourism sector in Ladakh, the unrest has turned out to a blessing in disguise for Ladakhi people as domestic tourists cancelled their trip to Kashmir and travelled to the cold desert. “The unrest impacted the Ladakh’s tourism in both negative and positive way. Due to the trouble in the Kashmir valley, this…

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