Festive season fails to cheer traders as sales down by 50%

The festival season has failed to bring joy to the business community in Jammu as Diwali “sales have gone down by 50 per cent” this year. The city markets were nowhere near to usual business as people were “judicious” in spending money. The shopkeepers said the business was all time low this Diwali. “We generally have sales worth over Rs 1 lakh during Diwali but this year, it was not even Rs 50,000. The purchasing power of customers has come down drastically which has affected the entire business community of…

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