The business in Jammu has seen a dip this festive season as consumers from the International Border and the Line of Control have not turned up for shopping due to continuous shelling and firing from across the border. Goldsmiths and those selling silver ornaments and utensils in the town have already reported a dip in their business. “It is not that our business depends on the purchases done by villagers only, but they are potential buyers and rural Jammu celebrates festivals like Dhanteras, Bhaiya Dooj and Diwali more religiously than…
Read MoreBorder tension hits Jammu business this festive season
