Baking is In

Syed Asma The traditional bakery in Kashmir is gone through generational shift. The takeover is putting young and enthusiastic entrepreneurs’ raise the bar in a highly competitive market. One fine afternoon, the flamboyant ex-chief minister of J&K Dr Farooq Abdullah pulled his SUV outside a recently opened bakery shop ‘Just Baked’ in Sanat Nagar, Srinagar. Accompanied by his daughter and grandchildren, senior Abdullah purchased bakery items worth Rs 2000. It instantly made news. Launched in July 2015, the brain behind ‘Just Baked’ is Rouf Khanday: a business management graduate from…

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