Minister calls for e-commerce to promote handicraft sales

Chander Prakash, Minister for Industries and Commerce and JKHC Chairman, visited the Kashmir Government Arts Emporium and took stock of its functioning here today.

Minister calls for e-commerce to promote handicraft salesHe inspected various handicraft items displayed for sale at its showroom, including silk carpets, pashmina and woollen shawls, readymade garments, silk saris, chain stitch rugs, ‘numdas’, paper machie, leather goods, metal machie, walnut wood, furniture items and jewellery items.

Impressed with the quality and design of the products, the minister appreciated the craft and work of the local artisans.

The minister stressed upon officials concerned to look for new ways and means to improve marketing and sale of such exclusive handicrafts.

Highlighting benefits of e-commerce in this age, the minister said making such products available online for shopping could go a long way in improving their sale.

He asked officials concerned to organise sale bazaars to help in the sale of these items. The minister said he was optimistic about the corporation’s potential to increase its annual turnover.

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