Representatives of JK tourism today participated in the TTF Kolkata, Asia’s biggest travel show.
Led by Managing Director, JKTDC and Director Tourism Kashmir, Farooq Ahmad Shah, and Director Tourism Jammu, R K Verma, the participants from the state include prominent tourism traders and representatives of KCCI. Shah told over phone that West Bengal “ has been our focus as we are ge ing a large number of visitors from this part of India.” Shah said: “ We off ered all help and assistance to the tour and travel operators of Bengal interested in doing business with our tour operators.” “ Our focus will remain on the group tours and adventure lovers, apart from leisure travellers,” he said.
“ TTF is one of the biggest travel shows in Asia and participation in these shows strengthens our trade relations, besides developing fresh business connections,” he said.
According to participants from Kashmir, Shah informed the media and tourism traders at the mart that government of Jammu and Kashmir was commi ed to provide the best and improved facilities at all destinations.
Shah informed the media that Kashmir shared historical and social relationship with Bengal and Bengalis “ as most of the Kashmiris feel Bengal as their second home.” He said the chief minister of Jammu and Kashmir who is also the tourism minister of the state “ is keen and serious about strengthening the social and cultural relationships between the people of Bengal and people of J& K particularly Kashmir.” The department promoted new destinations and highlighted various facets of JK tourism while describing all the three regions.
Shah made a call to all participants to visit Kashmir.
Pertinently, the tourism traders from Kashmir announced 40 per cent discount on all types of accommodation “ which was received well by the potential visitors.” Meanwhile, a Kashmir food festival was started at JKTDC pavilion at the Mar. “ The food festival evoked tremendous response,” a statement said.
CEO Sonamarg Development Authority Shabir Ahmad Bhat on the occasion gave a presentation on Sonamarg hill station.