To bring back tourists to the Jammu and Kashmir after the devastating floods last year, the state government has now started focusing on adventure tourism.
“Our focus is on adventure tourism in a big way. We have so many options available for it right from trekking to biking, river rafting, skiing, etc,” J-K tourism development corporation managing director Farooq Ahmad Shah said at the inauguration of the Travel and Tourism Fair here.
“In 2014 we had 11.5 lakh tourists besides the Amarnath yatra pilgrims. This year we expect an increase in tourists flow,” Shah said.He said since the floods of September 2014, there has been no flood in Jammu, but some incidents were blown out of proportion which affects the perception of tourists.
The tourism department is trying to promote the state as an independent tourism destination, he said adding the infrastructure is also being upgraded in many places.